SEO/GEO
Can search engines and AI answers read the site, and do they name you?
How this worksShow
Audits read the home page, robots.txt, sitemap and llms.txt politely and score 30 weighted checks for search and AI answers. The score is strict: most good sites land between 55 and 80, and 100 means every check passes. AI checks ask real buyer questions in Finnish and English and record who is named.
Audit a website
30 checks for search and AI answers: home page, robots.txt, sitemap, llms.txt and 10 links
Score
74 / 100
Room to grow
−26 vs previous audit
https://www.futurice.com/
Checked 25.10.2026 14.02
10 things to fix21 pass
To fix
Biggest gain first. The top 5 are worth 16 points.
- Contact detailsFix this+4 pointsTrust
Missing on the home page: address, phone number, email
Show your address, phone number, email on the home page, for example in the footer.
Why it matters: Visible contact details are a trust signal for buyers, search engines and AI alike.
- llms.txtFix this+3 pointsAI answers
Not found
Publish /llms.txt: a short plain-text summary of who you are, what you offer and links to your key pages.
Why it matters: It hands AI assistants a clean summary of the site instead of making them guess from the layout.
- Service or product dataFix this+3 pointsAI answers
None
Describe each service or product in Service or Product structured data: name, description and area served.
Why it matters: When someone asks an AI "who offers X", it matches on what you say you offer.
- FAQ dataFix this+3 pointsAI answers
None
Mark up your questions and answers with FAQPage structured data.
Why it matters: AI answers are questions and answers. Marked-up Q&A is the easiest text for them to quote.
- Questions and answers on the pageFix this+3 pointsAI answers
No FAQ section
Add a short FAQ: the five questions buyers ask before they call, each with a two-sentence answer.
Why it matters: Buyers ask AI the same questions. A clear answer on your page is the one that gets repeated.
- Number of scriptsFix this+3 pointsSpeed and security
27 scripts, 2 from other domains
Remove scripts you do not use (old trackers, chat widgets, plugins) and load the rest with defer.
Why it matters: Every script delays the page. AI crawlers often do not run scripts at all, so content built by scripts is missed.
- Who is behind the siteCould be better+2 pointsTrust
About page linked, no people or publisher named
Link an about page with the team, and name the people or publisher in the page data (author, founder or employee).
Why it matters: Search engines and AI favour content from a named, real company and real people.
- Page weight (HTML)Could be better+2 pointsSpeed and security
153 KB of HTML
Keep the HTML under 150 KB: move inline scripts and data out of the page and lazy-load what is below the fold.
Why it matters: Heavy pages load slowly on phones, and slow pages rank lower and lose visitors.
- Breadcrumb dataFix this+1 pointsAI answers
None
Add BreadcrumbList structured data so search results show where a page sits on the site.
Why it matters: It shows the site structure in search results and helps AI place each page in context.
- Article dataCould be better+1 pointsAI answers
None on the home page
Mark up articles and references with Article structured data: headline, author and date.
Why it matters: Dated, authored articles are what AI answers cite as sources.
Links on the home page
6 checked.
Not checked (the site does not allow it, or did not answer)
- https://www.instagram.com/futurice/ · www.instagram.com does not allow automated access to this page (robots.txt)
- https://www.linkedin.com/company/futurice · www.linkedin.com does not allow automated access to this page (robots.txt)
- https://twitter.com/futurice · twitter.com does not allow automated access to this page (robots.txt)
- https://www.facebook.com/futurice · www.facebook.com does not allow automated access to this page (robots.txt)
Passing
21 checks pass.
- Page titlePassesSearch basics
"Futurice, digital transformations with measurable outcomes" (58 characters)
- Meta descriptionPassesSearch basics
106 characters
- Main heading (H1)PassesSearch basics
"Digital transformation with measurable outcomes"
- Heading structurePassesSearch basics
6 H2 headings
- Canonical addressPassesSearch basics
https://www.futurice.com
- Language tagPassesSearch basics
lang="en-GB"
- Visible to search enginesPassesSearch basics
robots meta: index, follow
- Phone layoutPassesSearch basics
Viewport tag present
- Open Graph (link previews)PassesSearch basics
3 of 3 tags (title, description, image)
- X (Twitter) cardPassesSearch basics
twitter:card="summary_large_image"
- Links to your other pagesPassesSearch basics
58 internal links
- Image descriptionsPassesSearch basics
33 of 33 images have alt text (100 %)
- Amount of textPassesSearch basics
881 words on the home page
- Broken links on the home pagePassesSearch basics
6 links checked, none broken
- robots.txtPassesAI answers
Found
- AI crawlers allowedPassesAI answers
GPTBot, ClaudeBot, PerplexityBot, Google-Extended may read the site
- Sitemap with datesPassesAI answers
https://www.futurice.com/sitemap.xml, 1064 addresses, 1064 with a date
- Organization dataPassesAI answers
Organization, logo, 2 profile links
- Fresh, dated contentPassesTrust
Newest date on the page: 2026-10-20
- Secure connection (HTTPS)PassesSpeed and security
Served over HTTPS
- HTTPS enforced (HSTS)PassesSpeed and security
Strict-Transport-Security: max-age=63072000; includeSubDomains; preload